BRAND STRATEGY

• Ethos: I build brands with guts, soul, and a story worth telling. It’s not just about positioning—it’s about carving out a space where brands don’t just exist, they thrive. By distilling core values into narratives that hit home, I create strategies that spark attention, fuel obsession, and turn audiences into advocates. Whether launching from scratch or flipping the script on an established brand, I craft identities that stick and stories that sell.

• Experience: 10 years

• Expertise: Brand Positioning | Target Audience Segmentation | Brand Messaging | Media Partnerships | Creative Direction (Brand Standards, Brand Marks & Package Design & Content) | Strategic Collaborations Development | Influencer & Affiliate Partnerships.

• Case Studies: UBCO Electric Adventure Vehicles | Forth Distilled Goods

EXERIENTIAL MARKETING

• Ethos: I believe the most powerful brands aren’t just seen—they’re felt. I create immersive moments that connect people to brands in ways that can’t be scrolled past or forgotten. Whether it’s a one-night-only spectacle or a grassroots activation, I design experiences that stir emotion, spark conversation, and build lasting loyalty. For me, success is measured in goosebumps, not just impressions.

• Experience: 15 years

• Expertise: Experiential Campaigns | Event Strategy & Production | Sponsorships & Partnerships | Creative Collateral Development | ROI & Performance Reporting | Talent, Vendor & Partner Management | Community Engagement & Permitting.

• Case Studies: Deschutes Brewery Street Pub Program | UBCO Experience Hub

BRAND PARTNERSHIPS

• Ethos: I believe the best partnerships aren’t just brand alignments—they’re culture shifts. I build collaborations that amplify the voice, value, and visibility of both partners, turning shared purpose into shared momentum. From high-profile collabs to unexpected pairings, I focus on creating mutual value: driving awareness, deepening brand affinity, and unlocking new paths to revenue. When done right, a great partnership doesn't just make headlines—it moves the needle.

• Experience: 11 Years

• Expertise: Brand Alignment Research | Collaboration Strategy | Partnership Outreach & Negotiation | Collab GTM & Activations | Content Development | Retail Execution | Budgeting & ROI Reporting

• Case Studies: Portland Trail Blazers + UBCO Partnership

GO-TO-MARKET

• Ethos: Launching something new is more than a moment—it’s a movement. I craft go-to-market strategies that blend storytelling with strategy, creating clarity around the what, why, and why now. From product positioning to channel strategy, I build blueprints that spark demand, drive trial, and turn audiences into advocates. Whether it’s a disruptive new service or a game-changing product, my GTM approach is built to make noise, move fast, and leave a mark.

• Experience: 12 Years

• Expertise: Market Research | Target Audience Segmentation | Customer Funnel Strategy | Launch Roadmap Planning | Cross-departmental Management | Retail Activation & Collateral Development | Marketing Flywheel Development | Consumer Survey’s | Sales Data Reporting

• Case Studies: UBCO Special Edition Models | Forth Distilled Goods